You've got a great hand...now what? First, don't get too excited and scare off the other players. What good is your hand full of aces if everyone folds on you right away. Don't scare them off, ok? What I mean by that is don't suddenly 'bet the farm'. Take it easy. Maybe just limp in by simply calling whatever meager bet the others are making or you could even just check if that's what everybody else is doing. Once you got them where you want them -putting money in the pot- its time to Strike! Start upping your bets, the sky's the limit. Hey, how often do you get a great hand like that. So go for it. Hopefully someone will raise your bet and then you can re-raise to get more moola out of them. All this big betting might make all the other players fold, but hey by this point you did manage to get a good chunk of change in the pot, so its all good.
Or, if one of more players are still in the game, you've got a good chance of taking it all.